SEO Style Guide April 07 2021
You should clearly formulate what your post is about in the first paragraph. In printed texts, a writer usually starts off with some kind of teaser, but there is no time for that if you are writing for the web. You only have seconds to draw your reader’s attention. Make sure the first paragraph tells the main message of your post. That way, you make it easy for your reader to figure out what your post is about and: you tell Google what your post is about. This is also known as the inverted pyramid style. Don’t forget to put your focus keyword in that first paragraph!
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Headings should be attractive and should clearly state the content of the paragraph below it. Headings allow your readers to quickly scan through your text and to decide whether or not they would like to read your article (or which parts). We would advise you to put a header above every long paragraph (or above a group of paragraphs which are thematically similar).
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Make sure the first sentence of a paragraph is the most important, the core sentence, of that paragraph. After all, people tend to read the first sentence of every new paragraph as they’re scanning through content. The other sentences in a paragraph elaborate upon that first core sentence. Chances are Google will pay extra attention to these sentences, in order to determine the topic of a text. They are great places to use your keyword, if possible. If you’re writing a well-structured article and staying on-topic, your keyword will come up naturally in many core sentences.
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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Read more: The ultimate guide to content SEO
